Green Fashion 2023
Fashion companies are now integrating sustainability into their design process, focusing on the environment and people’s well-being. This trend is expected to grow in 2023, with the aim of reducing carbon footprints and increasing social impact.
Designers like Bibhu Mohapatra and Missoni incorporated a fresh olive green into their collections. Other trends include soft pink and fresh, pastel shades of blue.
Eco-friendly materials are textiles made with natural or recycled fibres that have a lower environmental footprint than conventional fabrics. They are also usually produced using sustainable production processes. This includes using fiber crops that require less water and fertilization, limiting chemical use, and using renewable fabrics like lyocell.
Several brands are putting sustainability at the forefront of their operations. Pangaia, for example, uses innovative fabric blends to reduce the impact of its comfy activewear line on the environment. Its materials include recycled cotton and renewable PLNTFIBER, as well as natural dyes.
The spring 2023 runways were awash in shades of green. Bibhu Mohapatra used olive oil green to create a fluttering dress, while Missoni featured a geometric pattern in the same hue. Also spotted were floor-grazing maxi skirts from designers like Cinq a Sept.
Rental and sharing platforms
Using rental and sharing platforms, consumers can access clothing they love without over-consuming or wasting. It’s like those times when you borrow a friend’s top, but on a much grander scale.
The “as-a-service” model has been growing in popularity, with a number of online marketplaces connecting owners of cars, rooms and equipment with people who want to rent or borrow them. Websites such as Airbnb and RelayRides match up car owners with those looking for a ride, and app-based boat rentals connect travelers with private boats.
These peer-to-peer rental marketplaces are a great example of the sharing economy, where access trumps ownership. In the future, it’s likely that these types of online marketplaces will become more prominent, especially as technology advances. This trend is already being embraced by companies such as GM and Daimler, who are investing in car-sharing ventures. This is also true of the lending economy, where websites such as Lending Club and Prosper have paired up borrowers with lenders.
There were many shades of green seen on the runways at high-end fashion shows like Fendi and Givenchy this fall, with casual daily looks and formal gowns both in vogue. The color has been spotted on street style stars, who have worn head-to-toe monochrome ‘fits and blended different shades to create vibrant contrasting ensembles.
The year’s color trends run in a predictable cycle — pastels for spring and deeper hues for fall. But every so often, a new shade surprises us. This year, it was a kelly-green sheath dress spotted on Victoria Beckham’s runway that has since been worn by Bella Hadid and other influencers.
The color pairs well with other 2023 trends, especially soothing neutrals like warm chocolate brown and sumptuous dark navy blue. It also complements Pantone’s Color of the Year 2023, Viva Magenta. Slow fashion and minimalism are growing in popularity, encouraging consumers to invest in clothing that lasts, reducing their need for frequent purchases and minimizing waste. Apparel retailers can support this movement by curating collections with sustainable materials and collaborating with upcycling initiatives.
Adapting your wardrobe
Choosing eco-friendly clothing options and limiting the amount of fashion you purchase can help you reduce your environmental footprint. Invest in pieces that are made to last and consider using rental and sharing platforms for everyday clothing items. These services reduce the need for frequent purchases and minimize waste by reducing the amount of textiles that are discarded.
As 2023 begins, look for more brands to prioritize sustainable materials and regenerative production. This approach involves reusing and recycling products, implementing ethical manufacturing practices, and prioritizing fair trade. The demand for sustainability has increased significantly due to rising concerns about climate change and pollution. Moreover, Generation Z is more willing than any other generation to pay more for sustainable apparel.
Look for apparel designers who use innovative fabrics like organic cotton, Tencel, and recycled polyester. You can also go for a more chic style by opting for green accessories and bags. Olive green, a shade that is traditionally associated with cargo pants, has been given a chirpy makeover by designers like Victoria Beckham and Brandon Maxwell. This hue goes well with burnt orange, which is another color trend of 2023.